Lowest prices + free shipping

Enjoy the warm glow of a fireplace without risk or inconvenience. Our electric fireplaces combine a safe, efficient heat source with glowing ember effects to create a special fireplace magic at the flip of a switch. These units are easy to install yet beautifully crafted to match the décor of the finest homes.

This functional elegance is much more affordable than you might expect. We work with suppliers and top manufacturers to ship merchandise directly from the warehouse. On top of factory-direct savings, we are pleased to offer free shipping on all the items we sell.

Shop with complete confidence. Our guarantee is simple: 100% satisfaction. All units are brand-new and carry a full manufacturer’s warranty. If you find a lower price elsewhere, contact us for a competitive quote.

At White Star Living, we discount prices but never compromise on quality. Expect sterling customer service and a secure, pleasant shopping experience every time you visit.

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I’ve always wanted a fireplace for my loft, but I thought it would be a design nightmare and too expensive. Boy, was I wrong. I love my Tribeca model.

— Scott S., New York City

Price reductions on all models!

We’ve kicked off the New Year with price reductions up to 20% off MSRP. Please refer to individual items for new low prices. As always, shipping via UPS Ground is provided free of charge.

Discounts more than 20% off MSRP

On sale

On occasion, we dramatically mark down prices on select items. These units are not seconds or closeouts; they are quality products carrying full guarantees and are only available for a limited time.